with Gilmar Smith
lessons: 10 Course Lessons
duration: 1hr, 13min
watched: 746 Member Views
Personal Brand Photography: Going Beyond the Headshot
with Gilmar Smith
Learn how to incorporate personal branding sessions into your existing photography business! Join Gilmar Smith as she gives you an introduction into the importance of personal branding, how it can help your customers, and how it can help you stand out from competitors. Gilmar begins the class with a look at what goes into a personal branding session, tips for adding it to your offerings, and then takes you through a three-part personal branding session with a client wanting photos with a seasonal theme. Gilmar wraps up the class with a look at her post-processing workflow in Lightroom Classic and Photoshop. BUY COURSE
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lesson 1: Introduction (free course preview)
Gilmar introduces the class and discusses what will be covered in the lessons that follow.
lesson 2: Personal Branding
Learn what personal branding is all about, and why it is important.
lesson 3: Going Beyond Headshots
In business, there are many instances where a customer will be able to use photos of themselves.
lesson 4: Anatomy of a Personal Branding Session
Learn what it is involved in a personal branding session.
lesson 5: Conveying a Summer Mood: Part 1
Seasonal images can help a client connect with customers through different times of the year.
lesson 6: Conveying a Summer Mood: Part 2
Continuing with the theme, Gilmar changes up the props, outfit, and posing to create more images for her client.
lesson 7: Conveying a Springtime Mood
Switching seasons, Gilmar demonstrates how you can change a few things to get an entirely different seasonal look.
lesson 8: Incorporating Personal Branding Shoots Into Your Offerings
No matter what type of photography you do, there is an opportunity to build these types of shoots into your business.
lesson 9: Editing Final Images in Lightroom Classic
Gilmar shares her tips for retouching the images from the previous shoots.
lesson 10: Retouching in Photoshop
Once the editing in Lightroom is done, Gilmar heads to Photoshop to finish the job.
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meet  Gilmar Smith
Gilmar Smith is a KelbyOne member, self-taught photographer, and Photoshop addict. Based in Orlando, Florida, she specializes in creative portraiture and Photoshop composites. In 2011, she discovered her passion for photography and has learned everything about lighting, posing, Photoshop, and photography with her self-portraiture. She has two beautiful children, who are often subjects in her stunning images. In her spare time, this supermom is a racecar lover, Disney freak, and social media junkie. Through the ups and downs of life, Gilmar has used her self-portraiture as an outlet to express herself.
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