Putting Business at the Forefront / Making Yourself an Asset to Your Client

Lesson 1: On Getting Started
Published: May 2013 with Tim Wallace

Duration: 1 hour 19 minutes

About Course

Join Mia McCormick and international advertising & automotive photographer Tim Wallace as they sit down to discuss what it takes to succeed as a commercial photographer. Tim's ability to put the business side of commercial photography at the forefront of his approach has enabled him to develop relationships with some of the most prestigious automotive clients in the world. Over the course of an hour Tim shares practical tips and down to earth sensibility on topics that range from getting started to the importance of making yourself an asset to your client, and from what goes into developing a quote to how you can approach your gear.

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Tim Wallace

Based in England and working Internationally the work of commercial advertising photographer Tim Wallace is often described as dramatic and conceptual, it is well regarded and received both by commercial clients as well as within the advertising industry itself leading to awards such as; British Commercial Photographer of the Year, and UK Motor Industry Photographer of the Year.Tim works internationally with many high clients across the globe such as Jaguar Land Rover, Peugeot, Mercedes and Morgan as well as shooting some of the worlds most iconic brands such as Lamborghini, Aston Martin and Ferrari in the UK and Europe to Dodge, Chevrolet and Mustang in the US. Over recent years he has also broadened the AmbientLife brand to include other transport related work such as HGV Truck and large vehicle photography, Aviation and aircraft work, engineering and logistics.Tim is a critically acclaimed photographer whose work has spanned both commercial and advertising clients for over 10 years. Tim first started out in the darkrooms of the Daily Mail where he developed his unique appreciation for tone and contrast and even today he is very much an advocate of the benefits of shooting and learning the photography craft through first learning to shoot and develop film properly, as well as learn to print that subsequent work in the darkroom. Having had work published in the Times, Guardian and Independent, Tim's career was clearly on track from a young age. Fast forward to the UK recession in the late 80's and Tim decided to join the Royal Navy and went on to serve with 42 Commando Royal Marines in many parts of the world. In 2006 Tim decided it was time to go back to a career in photography and so established his own company, AmbientLife, with its very strong idea's towards both its goals and its own creative output. Over the past decade AmbientLife have worked with a who's who of automotive royalty, from Jaguar, Aston Martin and beyond. Tim's work is highly sought after, and this is driven also by his string of awards including British Commercial Advertising Photographer of the Year, and the acclaimed UK Motor Industry Car Photographer of the Year award to name but a few. His ability to capture and create shots that showcase not only a car as it appears visually but also its sheer personality and soul are much sought after and often written about when he talks to magazines and in interviews that he gives in the Europe and US.