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How to Build an Audience in Instagram
Scott Kelby
with Scott Kelby
Take your Instagram presence to the next level! Join Scott Kelby as he shares everything he’s learned about creating an interesting and compelling Instagram account that encourag... READ MORE
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How to Build an Audience in Instagram
lessons: 9 Course Lessons
duration: 1hr, 6min
published: 2016
watched: 7118 Member Views
How to Build an Audience in Instagram
with Scott Kelby
Take your Instagram presence to the next level! Join Scott Kelby as he shares everything he’s learned about creating an interesting and compelling Instagram account that encourages people to interact and follow you. This is an incredibly important time to be on Instagram since it is the only social media platform that is made specifically for photography. In this class Scott explains the advantages Instagram has over other social media outlets, how to work with your images before posting, the importance of captioning, why you need to use hashtags, and all kinds of tips and tricks to help you develop a strategy for growing your Instagram audience and have fun doing it. BUY COURSE
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lesson 1: Why Instagram? (free course preview)
Join Scott as he introduces the class, discusses what will be covered in the lessons that follow, and answers the critical question of why you should care about Instagram.
14min, 30sec
lesson 2: Three Big Instagram Advantages
Instagram has three key advantages over other social media networks that you need to consider.
7min, 0sec
lesson 3: Working with Images
There are some things you should know about working with images you plan to post on Instagram.
9min, 0sec
lesson 4: Captioning Your Photos
Writing captions for your photos is an important part of the post, so here are a few key points to keep in mind.
7min, 52sec
lesson 5: Hashtags and Other Tips for Building an Audience
The big advantage of hashtags is that it can expand the audience for your photos way beyond just your followers.
11min, 1sec
lesson 6: More Audience Building Strategies
Interacting with other popular users on Instagram is an important part of building your audience.
7min, 0sec
lesson 7: Using Stats to Track Growth
There’s a great desktop app called Iconosquare that provides you with a wealth of statistics to measure your progress and inform your strategy.
6min, 27sec
lesson 8: Bio and Profile Photo
Your bio and profile photo can have a big impact on growing your audience.
2min, 7sec
lesson 9: Content is King
Your content is the foundation of everything you do, and if you post interesting stuff then people will want to follow and interact with you.
1min, 34sec
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Scott Kelby
meet  Scott Kelby
Award-Winning Photoshop, Photography & Lightroom Author
Scott is the President and CEO of KelbyOne, is also the original "Photoshop Guy", is the editor and publisher of Photoshop User Magazine, Conference Technical Chair for the Photoshop World Conference, Training Director and instructor for KelbyOne Live Seminars, and author of a string of bestselling technology and photography books.
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