Creating professional-looking type starts with the spacing between letters.

Controlling the space between two letters.

Adjusting the space between the lines of type.

Use the paragraph panel to control the alignment of your text.

Some rules on when and how to use them.

A very important typography element to use with quotations.

This old habit is outdated and must be corrected.

These single characters are provided by the type designer to replace two letters that do not space correctly.

Use super-scripting to add trademark and copyright symbols.

Inch and foot marks are for use when typing out lengths. Small caps are great for times.

Don't ruin your script font by using all caps.

Use these when adding emphasis to your type.

Introducing a new symbol and rules for using call caps.

Never try to line up your text using the space bar.

Rules for when you are using two different fonts.

Here are some useful tips for picking which font to use in your design.