Storytelling is at the heart of every good video project, and Rich kicks off the class with a face to face meeting with the client to learn more about what story the client wants the video to tell, and to set expectations for the scope of the project.

With a good understanding of the goals for the project, it is time to scout out potential locations for shooting video and recording audio.

From camera bodies to lights and microphones to lenses, Rich walks you through the essential pieces of gear you'll need to get the job done.

The exposure triangle for shooting video is a little different than when shooting stills. Learn how to control all of the variables to find that sweet spot for the conditions you are working within.

The 3 point lighting technique–back light, key light, and fill light–is standard for shooting video. Watch as Rich builds the lighting from the ground up to show you how it is done.

When it comes to video, audio is half the picture. It is critical to get your audio right as it can have a bigger impact on your audience than the video alone. Rich wraps up this lesson with a short talk on video lighting.

Rich demonstrates how to put all of the components discussed so far into play while walking you from start to finish through recording an interview.

Conducting and shooting a successful interview is a key skill required for telling the story, and no two interviews are the same. Check out the second interview for additional tips and tricks.

B-Roll is the supporting footage that helps to tell the bigger story. In this lesson Rich works with a model to capture a person using the app from a variety of different angles.

Rich teaches you how to deal with the challenges of an outdoor shoot by taking the crew outside for some additional footage.

The product is a key component of the story being told. Getting a variety of visually interesting and diverse shots of the product are important elements for the final assembled video.