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Building Your Brand on Instagram
Lindsay Adler
with Lindsay Adler
Join Lindsay Adler and learn how to leverage the power of Instagram to build your brand! Instagram is the social media platform that is completely designed for photographers, and i... READ MORE
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lessons: 14 Course Lessons
duration: 1hr, 23min
published: 2018
watched: 3274 Member Views
Building Your Brand on Instagram
with Lindsay Adler
Join Lindsay Adler and learn how to leverage the power of Instagram to build your brand! Instagram is the social media platform that is completely designed for photographers, and it is a great way to connect with your audience and potential clients. Lindsay gets you up to speed with what Instagram is all about, and then gives you steps and strategies for growing your following, engaging with your audience, showcasing your work, sharing your vision, and converting that audience into paid opportunities. By the end of the class, you’ll have the foundation for developing your own strategy and the knowledge to make it happen. This class is perfect for anyone who needs to learn how to market their brand on Instagram. BUY COURSE
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lesson 1: Instagram is for Photographers (free course preview)
Join Lindsay as she provides an overview of the class and what will be covered in the lessons that follow.
3min, 5sec
lesson 2: What You Really Need to Know
Here are the things you need to know to be successful on Instagram.
12min, 53sec
lesson 3: Tour of Instagram
Learn the important elements of the Instagram interface.
9min, 6sec
lesson 4: Five Strategies to Grow Your Following
Develop your Instagram strategy for growth.
4min, 35sec
lesson 5: Choose Hashtags Wisely
Using the right hashtags is integral to growing your audience.
13min, 58sec
lesson 6: Study Your Analytics
You need to take a look at what is actually working in your strategy.
10min, 3sec
lesson 7: Collaborate
Work with others to build your following.
5min, 22sec
lesson 8: Engage
Remember that social media is social. You need to engage!
1min, 32sec
lesson 9: Five Ways to Engage and Convert
Once you build your following you need to engage your audience.
3min, 56sec
lesson 10: Direct Messages
You can engage with your audience through private messages on Instagram.
4min, 30sec
lesson 11: Ask Questions
Invite people to engage with you by asking them questions.
3min, 58sec
lesson 12: Instagram Stories and Instagram Live
Stories and Live broadcasts are a way to engage with people on another level.
4min, 43sec
lesson 13: Call to Action
If you want them to engage you need to invite them to engage by giving them something to do.
4min, 2sec
lesson 14: Making Instagram Success Happen
Here are the steps to making your success happen on Instagram.
2min, 3sec
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Lindsay Adler
meet  Lindsay Adler
New York Based Fashion & Beauty Photographer
NYC-based fashion photographer Lindsay Adler has risen to the top of her industry as both a photographer and educator. A clean, bold, and graphic style has become the hallmark of her work, whether shooting advertising campaigns, designer look books, jewelry, hair campaigns, or fashion editorials. Her work has appeared in numerous publications including Marie Claire, InStyle, Elle, and Harper’s Bazaar.
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