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How Artists can Make the Transition to Running a Business
John Keatley
with John Keatley
$29
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Join Mia McCormick and John Keatley as they sit down to discuss the business lessons John has learned from his career as an advertising and celebrity portrait photographer. John ha... READ MORE
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lessons: 5 Course Lessons
duration: 1hr, 7min
published: 2015
watched: 1159 Member Views
How Artists can Make the Transition to Running a Business
with John Keatley
Join Mia McCormick and John Keatley as they sit down to discuss the business lessons John has learned from his career as an advertising and celebrity portrait photographer. John has photographed celebrities, athletes, and politicians, and his work has appeared in publications ranging from Rolling Stone to Wired. Over the course of an hour John and Mia discuss topics ranging from developing a business frame of mind to knowing your costs before entering negotiations, and from the role of social media to how to demonstrate what you can do in an engaging way, and so much more that will help you accelerate your business today. BUY COURSE
Our Courses Are all Broken Down Into Small Lessons Creating Easy Breaks and Stopping Points
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lesson 1: On Developing Business Fundamentals (free course preview)
Creatives are often characterized as not having a business sense, but this is not an insurmountable skill to develop, and it is critical to your success. John and Mia discuss how to start thinking of yourself as a business and how to leverage the assets you already have.
17min, 39sec
lesson 2: On Knowing Your Costs
When bidding, negotiating, and seeking jobs you need to go in knowing what your costs are, and what you need to earn to meet expenses and start earning a living. John goes on to reflect on some of his first big jobs.
15min, 58sec
lesson 3: On the Role of Social Media
Anything is possible, and if you have a plan you can execute without social media, but as you are starting out social media can be an asset you can start building right away.
15min, 49sec
lesson 4: On Instagram, Agents, and Assistants
John continues to share his thoughts on how to be strategic on Instagram, and moves on to discuss how he has used agents during his career and his approach to having an assistant.
8min, 29sec
lesson 5: On Showing What You Can Do
Your website is a great way to demonstrate what your range of skills can encompass.
9min, 32sec
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John Keatley
meet  John Keatley
Renowned Commercial Portrait Photographer
John Keatley will do just about anything in the name of getting the perfect shot. His quick sense of humor and down-to-earth outlook are what allow him to connect with his subjects and create dramatic images. John has been shooting professionally since 2001, working with agencies, publications, companies, actors, artists, and luminaries the world over.
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