How Artists can Make the Transition to Running a Business

Watch How Artists can Make the Transition to Running a Business

Join Mia McCormick and John Keatley as they sit down to discuss the business lessons John has learned from his career as an advertising and celebrity portrait photographer. John has photographed celebrities, athletes, and politicians, and his work has appeared in publications ranging from Rolling Stone to Wired. Over the course of an hour John and Mia discuss topics ranging from developing a business frame of mind to knowing your costs before entering negotiations, and from the role of social media to how to demonstrate what you can do in an engaging way, and so much more that will help you accelerate your business today. watch trailer | watch course

Lesson 1 : On Developing Business Fundamentals
Lesson 2 : On Knowing Your Costs
Lesson 3 : On the Role of Social Media
Lesson 4 : On Instagram, Agents, and Assistants
Lesson 5 : On Showing What You Can Do

John Keatley | Renowned Commercial Portrait Photographer

John Keatley

John Keatley will do just about anything in the name of getting the perfect shot. His quick sense of humor and down-to-earth outlook are what allow him to connect with his subjects and create dramatic images. John has been shooting professionally since 2001, working with agencies, publications, companies, actors, artists, and luminaries the world over.

Sign Up And Watch Now

What Our Members Have to Say

Can't Decide Which Course to Buy?
Get unlimited access to 800+ Courses When You Become a Pro Member

This plan is for those who want to move ahead even faster by getting totally immersed in our educational experience. This is our complete plan that includes everything to supercharge your learning. Pro members have access to the entire course library including new courses weekly, private webcasts, our super helpful community, all the magazines, a creative toolkit packed with brushes, presets, eBooks, and other freebies, partner discounts, quick tutorials, and our one‑on‑one help desk.

Join Now | $19.99/mo

or save $40 with our $199 annual plan