How Artists can Make the Transition to Running a Business

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Watch How Artists can Make the Transition to Running a Business

Join Mia McCormick and John Keatley as they sit down to discuss the business lessons John has learned from his career as an advertising and celebrity portrait photographer. John has photographed celebrities, athletes, and politicians, and his work has appeared in publications ranging from Rolling Stone to Wired. Over the course of an hour John and Mia discuss topics ranging from developing a business frame of mind to knowing your costs before entering negotiations, and from the role of social media to how to demonstrate what you can do in an engaging way, and so much more that will help you accelerate your business today.

Lesson 1 : On Developing Business Fundamentals
Lesson 2 : On Knowing Your Costs
Lesson 3 : On the Role of Social Media
Lesson 4 : On Instagram, Agents, and Assistants
Lesson 5 : On Showing What You Can Do

John Keatley | Renowned Commercial Portrait Photographer

John Keatley

John Keatley will do just about anything in the name of getting the perfect shot. His quick sense of humor and down-to-earth outlook are what allow him to connect with his subjects and create dramatic images. John has been shooting professionally since 2001, working with agencies, publications, companies, actors, artists, and luminaries the world over.

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