Becoming a Marketing Genius at Photography

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Watch Becoming a Marketing Genius at Photography

Learn how to thrive in the marketplace! There's no talk of f-stops or lighting in this class. Join Joel Grimes for a cold hard look at what it takes to go from sitting in the stands to playing on the field by upping your marketing game. It is possible for you to make a living in photography, but it takes more than just being a good photographer. You need also need to be good at marketing yourself, your work, and what you can do that sets you apart from your competition. Joel shares the wisdom he's learned and earned from years of knocking on doors, making cold calls, and (eventually) getting the clients he was after. If he can do it, so can you.

Lesson 1 : The Truth About Marketing
Lesson 2 : Overcoming the Fear of Rejection
Lesson 3 : Picking Up the Phone
Lesson 4 : Getting Your Foot in the Door
Lesson 5 : Overcoming Your Competition
Lesson 6 : Keep Up With the Trends
Lesson 7 : Building a Body of Work
Lesson 8 : What Should You Charge

Joel Grimes | Leading Expert on Compositing & Lighting

Joel Grimes

Joel is a commercial advertising photographer whose style of capturing portraits has earned him the attention from many of the finest advertising agencies and art buyers. He strongly believes in creating images that go beyond the normal commercial application. In 1991, Joel’s first national-interest coffee table book, Navajo, Portrait of a Nation, received a number of photographic and graphic design awards.

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