In the conclusion of this two-part series Steve Hansen returns to give you a solid understanding of pricing and marketing your fine art photography. You may think of yourself as a photographer, but to be successful in selling your prints you need to be a marketer and sales person before anything else. It’s rewarding to have people enjoying your work through buying your prints, and in this class Steve teaches you the importance of knowing your subject and setting yourself apart, how to use existing events and competitions as marketing tools, how to price your images, how to make a name for your self, and most importantly, how to close the deal and sell your work.

Make your fine art prints stand out from the pack! Join Steve Hansen for an in-depth look at all of the steps involved in creating a large format fine art print. In this class you’ll learn what makes a print a fine art print, how Steve takes a photo from capture to post production to print, the importance of a test print, and how to decide what type of paper, ink, and printer is best for your type of photographs. Throughout the class Steve shares tips, tricks, and techniques for working in Lightroom, Photoshop, and with all of the materials used in creating the final print. Creating a fine art print is all about bringing your vision to life in a print, and by exploring a variety of finishing options that fit your style you can add value to your work and make it stand out from all of the rest. The second course in this series that deals with marketing your prints is coming soon!

Building on his previous landscape photography class, Scott Kelby uses the photos he captured at Cannon Beach to teach you 10 essential post processing techniques every landscape photographer should know. Starting from a simple example to get oriented to the tools, Scott takes you step-by-step through his Lightroom and Photoshop workflow to learn increasingly more advanced techniques. In this class you’ll learn how to evaluate each photo before processing, different ways to boost contrast, how to stitch multiple frames into a panorama, how to process realistic looking HDR images, how to sharpen to bring out detail, how to enhance washed out skies, and so much more! Be sure to watch the landscape photography class first so that you can see the process through from capture to finish!

Join Scott Kelby on the amazing Oregon coast and learn everything you need to know to create the best landscape photos you’ve ever taken! There are 10 essential tips that every landscape photographer needs to know, from the right gear and how to use it, to knowing how to prepare before you go and what to do when you are there. As a landscape photographer you want to be able to show people not only what you saw, but how it made you feel when you were there, and with these essential tips, all demonstrated on location, you’ll be able to bring home the kind of images you’ve always dreamed of making.

Learn how to harness your software to process your landscape photos the way you felt in your heart when you took the photo. Join Moose Peterson as he shares his favorite techniques, tips, and ways of thinking, to help you get the most out of your post processing workflow. Using primarily Photoshop and Camera Raw, with the occasional trip through Nik plug-ins, Moose helps you understand the connection between your camera, your software, and light, so that you are in control from the moment the shutter clicks to when you move software sliders later on. From bringing out the best in dramatic skies to making black and white photos with impact, Moose focuses on both the technical and the inspirational components you need to address to not only make your photos look great, but to infuse them with passion and romance. By the end of the class you'll be thinking more about how you capture photos with your post processing workflow in mind.

Take your Instagram presence to the next level! Join Scott Kelby as he shares everything he’s learned about creating an interesting and compelling Instagram account that encourages people to interact and follow you. This is an incredibly important time to be on Instagram since it is the only social media platform that is made specifically for photography. In this class Scott explains the advantages Instagram has over other social media outlets, how to work with your images before posting, the importance of captioning, why you need to use hashtags, and all kinds of tips and tricks to help you develop a strategy for growing your Instagram audience and have fun doing it.

Vocabulary is at the root of all communication. Join Mia McCormick, and special guest RC Concepcion, for a conversation with Daniel Gregory, a fine art photographer based in Seattle. This class is intended to help you develop a set of tools that can enable you to gain a deeper understanding of your voice, your vision, and ultimately your work. Those tools come in the form of gaining awareness of your intention before you get behind the camera, and in developing a visual vocabulary that will help you analyze your work and aid you in talking about your work with confidence. You may leave the class with more questions than answers, but the process of discovery that you embark upon will bring you closer to your work and improve your ability to communicate visually with the world.

Join Mia McCormick and John Keatley as they sit down to discuss the business lessons John has learned from his career as an advertising and celebrity portrait photographer. John has photographed celebrities, athletes, and politicians, and his work has appeared in publications ranging from Rolling Stone to Wired. Over the course of an hour John and Mia discuss topics ranging from developing a business frame of mind to knowing your costs before entering negotiations, and from the role of social media to how to demonstrate what you can do in an engaging way, and so much more that will help you accelerate your business today.