Join Elena S. Blair and Sandra Coan to learn how to build your family photography business into something that will prosper and thrive! Family photographers create memories and heirlooms for their clients, and you should value what you do for your families. In this class you’ll get off on the ground floor with some business basics, then move on to learning how to build your brand, develop a social media presence, get your website working for you, and put it all together to execute a solid marketing strategy. You have to do the work to promote yourself, but with the right pieces in place you’re on the road to success.

Join Elena S. Blair as she takes you through her shooting workflow while working with a family on location. Meaningful family lifestyle photography is in high demand. Creating photographs based on how you feel is more important than technical skill alone. Elena’s workflow is efficient and effective but what drives her is the opportunity to create timeless family heirlooms for her clients. In this class, Elena shares her process for getting clients ready, scheduling a shoot, selecting the gear she uses, working with her clients on a shoot, and selecting the final images that make up the gallery that is shared with the client. When approached through your creativity, family photography has the potential to be both profitable and fulfilling as an artist.